We didn't set out to build a pet brand. We set out to fix a treat bag.
furrfinds started with a simple frustration — reading the ingredient label on a treat bag and not recognising what was in it. Everything after that came from trying to fix just that one problem, properly.
I never planned to start a business at 23. The plan was simple — gain experience, save money, and eventually build something meaningful in pet care. But life had different plans. Just ten months into my first job, I found myself pausing a move to Dubai during uncertain times in the Gulf.
And in that pause, one question stayed with me: why wait? I've loved dogs my entire life, and I've always believed that every pet deserves to be raised right — with care, quality, and intention. Not just the pets of people who can afford expensive imported brands. Every dog. Every family.
That belief became furrfinds. Not built with funding or industry experience — but built with purpose, trusted manufacturing partners, and a promise we will never compromise on: we will never compromise the pet.
What we won't compromise on
Three rules that decide whether something makes it into a furrfinds pack.
No preservatives
No added colour, flavour, sugar or salt. Just meat, dried down.
Say what's in it
Full ingredient and nutrition breakdown, no vague "meat derivatives."
Made and shipped from India
Small batches, so freshness isn't a guess.
How we got here
Still early days — and that's on purpose.
The idea
Started testing air-dried chicken jerky recipes in small home batches after one too many disappointing treat bags.
First batch, first customers
Launched Chicken Jerky Treats and started shipping across India — word of mouth got us our first customers
Fish Treats
Our second product, same single-ingredient standard, for both dogs and cats. Date to be announced.
Try the treat that started it all
One honest ingredient list.