I never planned to start a business at 23.

My plan was simple — get job experience, save money, start something in pet care by 25 or 26. But life had other ideas.

Ten months into my first job, things changed. I was about to move to Dubai when regional tensions in the Gulf made me pause.

And in that pause, I asked myself — why wait?

It started with street dogs.

Growing up, I saw street dogs eating scraps, leftovers, whatever they could find. No one was thinking about what was good for them. And when I started researching the pet care industry, I realised the problem wasn't just with street dogs — it was everywhere. Most dog treats sold in India are packed with preservatives, fillers, and ingredients you can't pronounce. Pet parents trust these brands because they have no reason not to.

I wanted to give them a reason.

So I built furrfinds.

Not with funding. Not with experience. With a supplier who believed in quality, and a promise I made to every pet parent who would ever trust this brand:

We will never compromise the pet.

I've always believed every dog deserves to be raised right — not just the pets of people who can afford premium imported brands. Every dog. Every family. Every first-time pet parent figuring it out, just like I am at 23.

We're going to evolve. We're going to make mistakes. We're going to correct them. But that one thing will never change.

Welcome to furrfinds. Let's raise our pets right — together.

— Akshar, Founder.